Automation.com Digital Advertising Specifications

Website Specs

Email Specs

Other Specs

Welcome Banner
Home Page and Run-of-site (ROS)

• 640 x 480 (px)
• File Size: 100K or less.
• Preferred file formats: JPG, GIF, PNG, or HTML5
• URL

Featured Product
Your product ad will be featured on the Automation.com home page, news & product pages, and applicable portal pages.

• Image: 500x313 pixel image (formats: GIF, JPG, or PNG)
• Preview text: 120 characters (including spaces)
• Headline: 30 characters (including spaces)
• Full description of product in Word or email text format. Please do not send a PDF (unlimited length, take up space for an entire webpage)
• Call-to-action (Learn More, etc).
• URL

Top Leaderboard
Home Page and Run-of-Site (ROS)

• 728 x 90 (px) or 970 x 90 (px)
• File Size: 100K or less.
• Preferred file formats: JPG, GIF, PNG, or HTML5
• URL
• Note: Please also send a 320x50 sized banner for mobile capability (if possible, not required).

Top Boombox
Boombox 1, 2, or 3
Home Page and Run-of-Site (ROS)

• 300 x 250 (px)
• File Size: 100K or less.
• Preferred file formats: JPG, GIF, PNG, or HTML5
• URL

Wide Skyscraper
Home Page and Run-of-Site (ROS)

• 300 x 600 px banner
• File Size: 100K or less.
• Preferred file formats: JPG, GIF, PNG, or HTML5
• URL

• Sponsored By: {specify exact name of company to list here}
• Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
• Headline: 50 characters (including spaces)
• Body Text: 250 characters (including spaces)
• Call-to-action Text (Learn more, Get more information, etc).
• URL (MUST be less than 200 characters, and cannot include the characters # or %)

• Submit a Word document containing a bylined, nonpromotional, thought-leader-type article that is 400 to 1,000 words long.
• For the byline, provide author’s name, title, company and company URL.
• A sentence about what the company specializes in also can be included.
• Include at least one image, attached to the email as a separate file. Image size: 500x313 pixels. Image formats: .jpg, .gif, or.png. Images for articles cannot include headlines, URLs or other text.

• Sponsored By: {specify exact name of company to list here}
• Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
• Headline: 50 characters (including spaces)
• Body Text: 150 characters (including spaces)
• Call-to-action Text (Learn more, Get more information, etc).
• URL (MUST be less than 200 characters, and cannot include the characters # or %)

• White Paper or Article: PDF or link to an online asset
• Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
• Title: 50 characters (including spaces)
• Author
• Preview description: 300 characters (including spaces)
• URL (MUST be less than 200 characters, and cannot include the characters # or %)

• Video: Video file (Formats: AVI, MOV, WMV, MP4, or FLV) OR link to video in YouTube
• Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
• Title of video: 50 characters (including spaces)
• Preview description: 300 characters (including spaces
• URL (MUST be less than 200 characters, and cannot include the characters # or %)

• Submit a Word document containing a bylined, non-promotional, thought-leader-type article that is 400 to 1,000 words long.
• For the byline, provide author’s name, title, company and company URL. A short company description may be included.
• Include at least one image in multiple sizes, attached to the email as separate files. 2 Image sizes required: 500x313 pixels and 1200x628 pixels. Image formats: .jpg, .gif, or.png. Images for articles cannot include headlines, URLs or other text.
• You MAY include hyperlinks within the article, photo captions and/or an author headshot.

• HTML File: Please provide your email message in an .HTML formatted file. Any images contained in the HTML file should be hosted (and referenced) on your own web site. Be sure to "validate" your HTML file to check for HTML coding errors.
  • Instead of creating your own email message, you may select an Automation.com email template to effectively promote your valuable content or event
• Text Only File: Also send a text only file for those subscribers receiving text-only messages.
• Subject line
• Email Address for test send. Please provide all the e-mail addresses to receive the test message. We will send a test message prior to scheduled delivery date for approval.

• Following publication of the article in the digital magazine, we will publish your article in an upcoming Content Alert email, on Automation.com's home page, news and relevant topic portal pages, and on our social media channels.

• Web-Enabled Listing
• Web-enabled listing + Company Portal upgrade
• Featured Company

• To set up a Directory Listing on Automation.com, click here.

• Submit a Word document containing a bylined, non-promotional, thought-leader-type article that is 400 to 1,000 words long.
• For the byline, provide author’s name, title, company and company URL.
• A sentence about what the company specializes in also can be included.
• Include at least one image, attached to the email as a separate file. Image size: 500x313 pixels. Image formats: .jpg, .gif, or.png. Images for articles cannot include headlines, URLs or other text.

• Image size: 1200 pixels wide x 628 pixels tall (72 PPI)
• Text copy Note: A Twitter post allows for a maximum of 280 characters, including the URL. Please include a shorter text description for Twitter, if text copy + URL is over 280 characters.
• URL Tip: shorten URLs with Bitly or TinyURL work best – we can shorten the URL on your behalf, if needed.

• Webinar title
• Webinar start time (include the time zone). Duration will be 1 hour, saving the last 10-20 minutes for a live Q&A session.
• Webinar description (150 words is a good guideline)
• Speaker name(s), job title, organization
• Email addresses for all webinar speakers (and other individuals) to be set up in the webinar platform
• 100x100 pixel image of speaker(s)
• Speaker bio (50 words) -OR- link to LinkedIn profile
• Company Logo
• Registration page contact fields (options: first/last name, email, address, city, state, zip, country, phone, organization, job title, industry, purchasing time frame, role in purchase process, no. of employees, questions/comments or a custom question)
• Optional: 200x200 graphics to include on the registration page

• Schedule practice session for all participants (1 hour)
  • We recommend presenter to run the presentation off of their own computer during live webinar. A quick run through of the webinar is high recommended during the practice session.
  • Note: Do not embedded videos within PowerPoint presentation (the audience will be unable to hear the audio). If using a video, please send the mp4 video file OR link to video in YouTube to be set up in the webinar platform.

• Any during-webinar poll questions, handouts, or videos
• Seed questions (just in case the attendees are slow to ask questions at the end)
• Copy of your presentation (to be used as a back-up; presenter will run presentation off his/her own computer)

• Immediately following the webinar, we will schedule a quick 15 minute meeting to evaluate the webinar
• Registration (lead) report will be emailed to you within 24 hours of webinar. You will also receive a transcript of webinar and a copy of the recording.
• Within two weeks following the webinar, we will promote the webinar recording to our global email subscribers. Leads will be captured using the same registration form from live webinar. Post webinar leads will be sent one month after webinar.

• Includes company logo + URL
• All articles should have a named author byline and include a 350-character description/bio about author and (optional) high resolution headshot photo (preferably 300 dpi). Original articles can carry an Automation.com writer’s byline or be ghostwritten to appear to be by another author.